This campaign I saw for Volkswagen about the simplicity of having a small car. The phrase of this campaign was "Think Small", and it was used in their print advertisements, and it was also the concept for their TV commercials. The idea behind the commercial was for the Volkswagen company to make fun of itself. This type of advertising, was used as a way to break out of the box of traditional advertising, and was popular in the US.
Check out some of the other pictures: Beetle Campaign
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